Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?
Discussion Question: Please provide at least a 250-word response, utilizing references from the text and/or supplemental
Discussion Question: Please provide at least a 250-word response, utilizing references from the text and/or supplemental reading. Please also be sure to respond to at least two of your peers on the forum. Budget fluctuations are difficult to anticipate. However, we know from experience that almost every market from both