Porter: Making Sense of Competitive Forces

 Option B: Case Study: An appreciation for the practical realities of implementing the business model/concept in the form of a case study. This can be about any business of your choosing. Data might be obtained online, from advertising information, business records etc, and students should show the practical realty and limitations/challenges of implementing the chosen business model in a real-life context. Each component of the presentation requires a 1500 word, fully academically referenced submission and submissions will be marked according to the mark scheme below: – Independent research and breadth of knowledge – Strength of analysis and critical independent thinking – Ability to formulate a coherent argument based on an analysis of empirical/theoretical work – The formulation of appropriate, well-balanced conclusions – Presentation style and appropriate use of academic language/tone

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