Your presentation should be based on the textbook/PowerPoint slides provided and focus on an example you research individually. Since you are provided with the content (the purpose of metric, construction/formula, considerations) upfront, you should focus on finding/developing a relevant example/mini case. This should be based on real data, for a real company/brand. You are to avoid re-using the examples discussed in the class and textbook. Merely submitting a basic discussion of the metric without any value-added analysis will get you a low/poor grade. Good analysis of metrics is expected to beyond the content covered in the class. Your example can be based on library database information (MarketLine/Datamonitor, Passport GMID/ Euromonitor, IBIS, Mintel), the business press, annual reports, etc. Use relevant and reliable sources of business information. Reference the source of data.
In my organization, the most significant challenge right now is the lack of staff. The COVID-19 pandemic has simultaneously created a sudden upsurge in