Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?
FOR each figure-what are the conclusions based upon? What are the controls used in each figure-WHY ARE THEY CONTROLS? What is WRONG with the
FOR each figure-what are the conclusions based upon? What are the controls used in each figure-WHY ARE THEY CONTROLS? What is WRONG with the data/interpretation?